BRAND INTEGRATIONS

For brands, much of the discussion on marketing revolves around how to successfully partner with networks and create authentic engagement, starting a conversation about their product or service. For several years, these authentic engagement spots were mine and the network's bread and butter. Often, we pitched ideas on a variety of shows to Integrated Marketing and Ad Sales reps, who therein, sold a client on an idea. At the lower end of the spectrum, a brand integration can be as easy as throwing a logo on the end of a spot. At the higher end, we produce fully custom spots where the brand is clearly visible and seamlessly integrated with various talent and or high value properties. I love working on this kind of thing because it's usually different every time, you have to play with an old idea and make it new or search for connections that aren't always easily found. It's a challenge, and I like it.