NASHVILLE - SEASON 6 LAUNCH
WRITER/PRODUCER; DIRECTOR ON FINAL 3 SPOTS
Both of these launch sequences were special in their own way; the first combined an incredibly fantastical element (bodies, splitting) and the second created an intimate environment for the cast to reflect on their roles in a meaningful way. Both took place over two days, involved a fair amount of editing and created a fair amount of sustaining content used throughout the season.
NASHVILLE - SEASON 5 LAUNCH
You'll find a lot of Nashville spots in my portfolio because I worked on the promos for the show for 2 seasons straight, with 4 separate launch sequences. I've combined two in each section here. I co-wrote and produced spots for both parts of this season, including the award-winning "Monologue" spot (see first Connie Britton spot) and directed the second part's launch (see Sam Palladio spot).
Each of these spots was a challenge in its own way. For the most part, we never had finished shows, only access to the dailies, which was A LOT of footage.
NASCAR: THE RISE OF AMERICAN SPEED
WRITER/PRODUCER; DIRECTOR ON SPOT #3
This was such an intense project to work on - one of those that has a deadline, then the deadine is extended by higher ups until you've been working on the project for half a year and you're still not sure if it will air. The first spot was a collaboration with Visual FX company State, who does really incredibly illustrative work. The visual concept was to tell the story of NASCAR and because of a mountain of legal issues (mainly, that the NASCAR racecars are covered in logos) via illustration rather than footage.
The campaign included these three promos, and a few additional :10s that focused more on the story and interview clips with legendary drivers than on the footage from the documentary series. One, includes a shoot we produced with Dale Earnhardt, Jr. at his studio in Mooresville, NC.
REBA - WEEKNIGHTS ON CMT
WRITER/PRODUCER; DIRECTOR ON LINER SPOTS
Hands down, this might've been my favorite campaign to work on at CMT. Partially because I'm a life-long fan of Reba McEntire, but also because I was able to write and produce these spots with every episode of Reba, multiple liners shoots with Reba and one of my favorite video editors, Patti Blevins. There are five spots below that were produced to launch to the Reba show premiering (in acquisitions) on CMT and a takeover/refresh that was produced in 2015. Both times, I was able to write liners and on the takeover weekend, was able to direct - or, really, just stand there while Reba did Reba. It was, and is, a big deal.